Open AccessExamining the Determinants of Using e-Money Prepaid Software for Millennial Generation
Author(s) -
Hesi Eka Puteri,
Niyara Arinda,
Cahya Agung Mulyana,
Deni O. Puspita,
Vira A. Husna
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.2.1358
Subject(s) - promotion (chess) , usability , empirical evidence , marketing , empirical research , issuer , advertising , business , computer science , finance , political science , statistics , philosophy , mathematics , epistemology , human–computer interaction , politics , law
This study examined the importance of promotion and Perceived Ease of Use in the decision to use e-money prepaid software for the millennial generation in Indonesia. This study was quantitative research carried out through a field survey on some college students in West Sumatra province in Indonesia in 2021. Data were collected using a questionnaire that was distributed through Google Forms for 297 respondents and analyzed using Multiple Linear Regression. The finding has concluded that 51.6% of variations in the decision to use e-money prepaid software for young people could be explained by factors of promotion and Perceived Ease of Use. These two factors were strong predictors of the decision on using e-money for this consumer segment. Promotion and Perceived Ease of Use, both of them partially have a significant positive effect on consumer decisions to use e-money. This empirical finding has offered empirical evidence of consumer behavior by examining some predictors for the decision on the use of e-money for the millennial generation. This study recommends practical implications for some principals or e-money issuers to update the system so that they always highlight the "ease of use" principle for all users through the application which let users more easily find and use its features, adding to the features on the interesting list of merchants and various promotions.