Open AccessStrategy for Development of Tourism Facilities for Putuk Truno Waterfall, Prigen Village, Prigen District, Pasuruan Regency
Author(s) -
Galih Krisnamurti,
I Nyoman Sukma Arida,
Gde Indra Bhaskara
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.2.1294
Subject(s) - waterfall , swot analysis , tourist attraction , tourism , nonprobability sampling , documentation , waterfall model , attraction , marketing , strengths and weaknesses , indonesian , business , geography , engineering , sociology , psychology , computer science , cartography , population , social psychology , linguistics , philosophy , demography , archaeology , information system , electrical engineering , programming language
Putuk Truno Waterfall Tourism Attraction is one of the tourist attractions in East Java that has been known for a long time by the people of East Java. This tourist attraction is located in Prigen District, Pasuruan Regency. With the rapid development of tourism in Pasuruan Regency, Putuk Truno Waterfall Tourism Attraction has also followed the development of tourism by continuing to improve facilities that can complement the attraction and increase satisfaction for tourists. Based on this, the researcher conducted a study on the development of facilities that can be done in Putuk Truno Waterfall Tourism Attraction. The research method used in this research is a qualitative method with SWOT analysis techniques. The data sources in this study are primary and secondary collected through observation, documentation, interviews, and literature studies. The determination of informants is done by the purposive sampling method. The results of this study show that the construction of facilities carried out by this tourist attraction is already in order. Based on the results of the interviews, produced more positive responses, but some interviewees stated that there is a negative response that can be used as an input for improvement. Development strategies formulated from strengths, weaknesses, opportunities and weaknesses based on the results of interviews with the respondents produced nine variations of options that can be selected in the continuing development.