Open AccessHow to Reach and Influence Both Users and Non-users of Internal Social Media Technologies
Author(s) -
Kristen Werling,
Michaela Maier
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.1.1263
Subject(s) - theory of planned behavior , social media , psychology , technology acceptance model , internet privacy , computer science , world wide web , human–computer interaction , usability , control (management) , artificial intelligence
This study investigates potential barriers and supporting factors for employees’ Internal Social Media (ISM) usage intention for not only users but also the harder to reach target group of non-users. Following and extending the Decomposed Theory of Planned Behavior (DTPB), it is assumed that ISM acceptance, superiors’ and peers’ support of ISM, superiors’ and peers’ usage of ISM, and the perceived ISM usage ability will explain employees’ usage intention. Multiple regression analyses revealed that users’ and non-users’ usage intention increases mostly with acceptance. Additionally, for users, peer usage support and behavior, as well as ISM Trainings showed to have an impact on usage intention.