Open AccessPerceptions about Decision Making in Entrepreneurship from the Perspective of Community Participants in Accra, Ghana
Author(s) -
Marijke A. A. Okyireh
Publication year - 2020
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2020.5.3.293
Subject(s) - thematic analysis , entrepreneurship , perception , perspective (graphical) , narrative , psychology , sociology , qualitative research , public relations , business , political science , social science , linguistics , philosophy , finance , neuroscience , artificial intelligence , computer science
In this paper, we explored the experiences of twelve (12) community participants in the La Nkwantanang municipality (Accra) on when deciding for entrepreneurial activities. These participants were purposively selected from a previous study on entrepreneurial cognitions. The data was analysed using thematic analysis. The results of the study identified three major themes; perceptions attached to entrepreneurial activities; perceptions of past entrepreneurial experiences on decisions towards future venture creation; and potential challenges in decision-making for entrepreneurial businesses emerged from the narratives. Implications of the findings are discussed for theory and practice.