Open AccessSTRATEGI KOMUNIKASI POLITIK DIGITAL PASCA-KEBENARAN
Author(s) -
Andika Hendra Mustaqim
Publication year - 2018
Publication title -
jurnal dakwah risalah
Language(s) - English
Resource type - Journals
eISSN - 2654-3877
pISSN - 1412-0348
DOI - 10.24014/jdr.v29i2.6317
Subject(s) - political communication , politics , digital media , mainstream , social media , communication studies , closeness , psychology , interpretation (philosophy) , epistemology , sociology , social psychology , political science , computer science , social science , law , mathematical analysis , philosophy , mathematics , programming language
Post-truth in politics when it is warming up with various phenomena. The research objective revealed and explored in this study is how post-truth digital political communication strategies. The research method uses descriptive qualitative with a qualitative approach with critical paradigm and analysis. The post-truth political communication strategy that will be delivered is applicable and can be applied in the practice of political communication. The strategies are fake news: between facts and lies; near-lie: use the right words to form wrong impressions; deception with self delusion; spin: favorable interpretation of facts; euphemasia; repetition; personalization; and ignoring rationality, prioritizing emotions. The digital political communication strategy is more focused on how to use digital media for the benefit of political communication. The strategies are blogging; influencing public opinion; social media: building enggage and closeness; and mainstream media; focusing entertaining and attractive. These three strategies are based on digital media that are fully utilized in terms of digital political communication post-truth.