프로야구단의 SNS특성이 인게이지먼트를 매개로 브랜드(구단) 태도와 구단 충성도에 미치는 영향
Author(s) -
김명식,
하재필
Publication year - 2019
Publication title -
asian journal of physical education and sport science
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1598-5679
DOI - 10.24007/ajpess.2019.7.1.002
Subject(s) - computer science
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