Open AccessKomunikasi dalam Manajemen Reputasi Korporasi
Author(s) -
André A. Hardjana
Publication year - 2013
Publication title -
jurnal ilmu komunikasi/jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2548-8643
pISSN - 1829-6564
DOI - 10.24002/jik.v5i1.215
Subject(s) - corporate communication , corporate branding , corporate identity , reputation , corporation , business , stakeholder , reputation management , corporate security , corporate group , competitive advantage , strategic communication , corporate governance , public relations , business administration , marketing , political science , brand management , law , finance
Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.