Open AccessEksekusi Iklan Televisi dengan Pendekatan Parodi
Author(s) -
Sumbo Tinarbuko
Publication year - 2013
Publication title -
jurnal ilmu komunikasi/jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2548-8643
pISSN - 1829-6564
DOI - 10.24002/jik.v4i1.227
Subject(s) - publicity , indoctrination , advertising , humanities , art , political science , business , law , ideology , politics
The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.