Open AccessOnline Review Analysis TriggeringHype in the Motion Picture Industry
Author(s) -
Timothy Rey Laheba,
Paulus Wisnu Anggoro
Publication year - 2021
Publication title -
indonesian journal of information systems
Language(s) - English
Resource type - Journals
eISSN - 2623-0119
pISSN - 2623-2308
DOI - 10.24002/ijis.v4i1.4528
Subject(s) - film industry , marketing buzz , pace , motion picture , competition (biology) , revenue , motion (physics) , advertising , marketing , phenomenon , public relations , movie theater , business , political science , computer science , visual arts , art , epistemology , ecology , accounting , geodesy , artificial intelligence , biology , geography , philosophy
Competition in the motion picture industry continues to intensify at a very rapid pace. This phenomenon makes the production house continue to try to look for new ways to maximize revenue from the short life cycle of a film. One of the variables currently playing a larger role in decision-making to watch a film is a review. Two types of reviews are often used in the motion picture industry, namely the reviews from critics and fellow consumers. This study tries to see whose review will trigger a hype or buzz that much needed in the motion picture industry. Data from 219 respondents were collected to see their response regarding a review and whose review will encourage them to talk about a film to their peers and ultimately create the hype needed by a film. There are different perceptions for reviews given by critics, and fellow consumers with reviews from fellow consumers have greater potential to create and ignite hype in the motion picture industry.