Open AccessThe Effect of Application Usability, Service Quality, and E-Satisfaction on Influencing Purchase Intention of GO-FOOD Customers
Author(s) -
Wiria Chandra,
Alexander Wirapraja
Publication year - 2020
Publication title -
indonesian journal of information systems
Language(s) - English
Resource type - Journals
eISSN - 2623-0119
pISSN - 2623-2308
DOI - 10.24002/ijis.v3i1.3563
Subject(s) - usability , nonprobability sampling , service quality , marketing , advertising , business , structural equation modeling , quality (philosophy) , service (business) , technology acceptance model , perception , psychology , computer science , sociology , population , philosophy , demography , epistemology , human–computer interaction , machine learning , neuroscience
Changing the habits of modern society and the influence of social media into a big opportunity for the small food and beverage industry, by marketing products through Go-Food, the seller in the sense of restaurants or micro-businesses can reach consumers more broadly, this research wants to know the factors that influence perceptions consumers in shaping buying interest by testing the purchase intention factor with the variable usability application, service quality and e-satisfaction, testing is conducted on 130 respondents with a sampling technique using purposive sampling and using the equation modelling (SEM) measurement method and the results are obtained that the purchase intention factor influenced by the ease of use, level of service and electronic satisfaction felt by consumers.