Open AccessINNOVATION AND CREATIVITY SANGGABUANA BANDUNG UNIVERSITY IN PRINTING SUPERIOR HUMAN RESOURCES
Author(s) -
Y. Ony Djogo
Publication year - 2020
Publication title -
pasundan international of community services journal (pics-j)
Language(s) - English
Resource type - Journals
eISSN - 2686-3405
pISSN - 2686-2697
DOI - 10.23969/pics.v2i2.3515
Subject(s) - competitive advantage , creativity , personality psychology , personality , human resources , business , work (physics) , knowledge management , perception , marketing , management , psychology , engineering , computer science , economics , social psychology , mechanical engineering , neuroscience
Competitive advantage is the ability of an organization to formulate a strategy that places it in a favorable position with respect to other organizations. It is not easy to make HR a source of competitive advantage for a company because it is related not only to ability and expertise, but also to personal factors such as values, perceptions, attitudes, personality and individual willingness to advance. Human resources are said to have a competitive advantage if they have unique skills and personalities that match the company personality where they work. Innovations and strategies for developing human resources in managing organizations are a solution to the economic business challenges.