Open AccessDEVELOPMENT OF LEMON BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA
Author(s) -
Andre Suryaningprang,
Arie Hendra Saputro,
Listri Herlina,
Dedi Supiyadi
Publication year - 2021
Publication title -
pasundan international of community services journal (pics-j)
Language(s) - English
Resource type - Journals
eISSN - 2686-3405
pISSN - 2686-2697
DOI - 10.23969/pics-j.v3i2.4953
Subject(s) - swot analysis , business , marketing , empowerment , institution , distribution (mathematics) , social media , digital marketing , economics , computer science , political science , economic growth , mathematical analysis , mathematics , world wide web , law
The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.