PENGEMBANGAN PRODUK INDIKASI GEOGRAFIS DALAM KONTEKS SHARING ECONOMY DI ERA DISRUPSI DIGITAL

It is such an irony that Indonesia, as one of the biggest archipelagic countries blessed with unique and vary geographical conditions along with great potential to develop high quality product combined with creativity, social and cultural factors,remains in struggle to formulate and develop local creativity and collectivity as the people’s economy pillars with significant benefits. In accordance with those facts, this research aimedto provide critical conceptual ideas for Geographical Indications utilization as the part of intellectual property rooted from locality but has been internationally accepted. The findingsshowedthat Geographical Indication products posses utter potential to play the determinant role in creating trickle-down effect and bottom-up economic development instrument through the sharing of economic framework. Furthermore, digital disruption era offersan effective platform for product development and promotion in a collaborative spacein generating income, creatingjob vacancy, povertyelevation, community empowermentand development