Open AccessTHE INFLUENCE OF BRAND LOVE ON BRAND LOYALTY ON H&M GLOBAL FASHION BRANDS IN JAKARTA
Author(s) -
Febri Rakhmawati Arsj
Publication year - 2022
Publication title -
jurnal riset bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2580-9539
pISSN - 1979-0600
DOI - 10.23969/jrbm.v15i2.5851
Subject(s) - brand loyalty , advertising , brand equity , business , brand extension , brand awareness , loyalty , test (biology) , brand management , value (mathematics) , marketing , psychology , mathematics , statistics , paleontology , biology