Open AccessTHE EFFECT OF BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY IN PERSIB BANDUNG FOOTBALL CLUB
Author(s) -
Puspita Yustina Putri Balaw,
Marcellia Susan
Publication year - 2022
Publication title -
jurnal riset bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2580-9539
pISSN - 1979-0600
DOI - 10.23969/jrbm.v15i2.3984
Subject(s) - club , advertising , loyalty , brand loyalty , brand image , structural equation modeling , football , brand awareness , sample (material) , business , psychology , marketing , geography , mathematics , statistics , medicine , anatomy , chemistry , archaeology , chromatography