
Hedonic Shopping Motivation Terhadap Impulse Buying
Author(s) -
Desianty Fithri Wahyuni,
Indira Rachmawati
Publication year - 2018
Publication title -
jurnal riset bisnis dan manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2580-9539
pISSN - 1979-0600
DOI - 10.23969/jrbm.v11i2.701
Subject(s) - impulse (physics) , nonprobability sampling , advertising , psychology , adventure , perception , marketing , social psychology , business , computer science , sociology , population , physics , demography , quantum mechanics , neuroscience , operating system