Open AccessDevelopment of SWOT Method with Additional Elements of Aspirations and Results in Music Industry
Author(s) -
Kanggep Andrijana Kusuma
Publication year - 2021
Publication title -
jomantara, international journal of art and culture
Language(s) - English
Resource type - Journals
ISSN - 2798-7272
DOI - 10.23969/jijac.v1i2.4331
Subject(s) - swot analysis , soar , competition (biology) , business , strategic planning , process management , context analysis , management science , marketing , computer science , engineering , artificial intelligence , ecology , linguistics , philosophy , government (linguistics) , biology
The development of strategies to win the music industry business competition is growing and is becoming one of the most important and a mainstay in companies engaged in the music industry in planning strategies for achieving organizational goals both now and in the future. From that thought, the authors combined the well-known SWOT methodology with several complementary elements which are expected to make this method more effective in analyzing and providing valuable inputs for the progress of a music industry. We hereby include the elements of Aspiration and result taken from the SOAR methodology to be combined with the SWOT design so that it is hoped that it will become a method that can provide better results.Keywords: SWOT, SOAR, Analytical, Business, Method, Planning, Strategic Planning,