Open AccessTINJAUAN LITERATUR KEUNGGULAN KOMPETITIF PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM)
Author(s) -
Sopyan Saori,
Resa Nurmala,
Kokom Komariah
Publication year - 2020
Publication title -
business preneur
Language(s) - English
Resource type - Journals
eISSN - 2656-9361
pISSN - 2656-5099
DOI - 10.23969/bp.v2i2.3510
Subject(s) - competitor analysis , competitive advantage , business , computer science , categorization , resource (disambiguation) , knowledge management , strategic management , industrial organization , marketing , computer network , artificial intelligence
Competitive advantage is the result of a strategy planned by a business, both in the micro, small and medium sectors. Strategic direction is manifested through the ability to generate greater profits than competitors. Many factors are equally important in generating competitiveness. Some of them are strategic factors, human resource development, knowledge management and the role of Information & Communication Technology (ICT). From these factors will create and maintain a superior position from competitors, which is called competitive advantage. However, a thorough understanding of the state-of-art of competitive advantage is still needed. Therefore, this article aims to classify, identify scientific publications and carry out thematic analysis of current literature in order to create an extensive and detailed understanding of the field of competitive advantage. The research method is carried out by means of systematic mapping study (SMS) to examine scientific publications in the field of competitive advantage that are produced based on the focus and type of research over time. The results of this study resulted in categorization and quantification of competitive advantage studies in various dimensions as well as an overview of current research topics and trends.