Open AccessProspects for construction of innovative warehouses of self-storage type in St. Petersburg
Author(s) -
M. N. Barashev,
М. И. Дворникова,
T. S. Rogozhina
Publication year - 2020
Publication title -
vestnik graždanskih inženerov
Language(s) - English
Resource type - Journals
ISSN - 1999-5571
DOI - 10.23968/1999-5571-2020-17-2-208-214
Subject(s) - st petersburg , diversification (marketing strategy) , warehouse , business , product type , product (mathematics) , industrial organization , commerce , marketing , computer science , russian federation , geometry , mathematics , economic policy , programming language
The article considers the prospects of building individual warehouses of self-storage type in St. Petersburg as an innovative solution in the field of product diversification of construction industry enterprises. Expanding the product range through construction of warehouses of self-storage type allows not only to minimize the company's marketing risks, but also to increase its competitiveness on the market. Foreign and Russian experience in this respect is described and the potential for developing the segment of constructing self-storage facilities in St. Petersburg is analyzed. The existing companies functioning on the St. Petersburg market are identified, potential consumers are specified, and the main drivers of the industry's growth are determined based on the analysis of the housing commissioning structure in St. Petersburg and the Leningrad region.