Open AccessAnalisis Perubahan Konsumsi E-commerce Di Indonesia Selama Pandemi Covid-19
Author(s) -
Siti Faizah,
Jalu Aji Prakoso
Publication year - 2021
Publication title -
jurnal ekonomi pembangunan /jurnal ekonomi pembangunan
Language(s) - English
Resource type - Journals
eISSN - 2721-6071
pISSN - 2302-9595
DOI - 10.23960/jep.v10i2.249
Subject(s) - pandemic , promotion (chess) , business , product (mathematics) , quality (philosophy) , e commerce , covid-19 , regression analysis , descriptive statistics , database transaction , marketing , advertising , computer science , database , statistics , political science , medicine , philosophy , geometry , mathematics , disease , epistemology , pathology , machine learning , politics , world wide web , infectious disease (medical specialty) , law
Writing this study aims to determine increased access to e-commerce, increased spending in online shopping on e-commerce sites, and effect variable trust, ease, hedonic motivation, price, promotion, shopping experience, and product quality on consumer behavior in online shopping during pandemic Covid-19. The data used are primary data be in the form of a questionnaire with sampling technique random sampling—Metode of analysis data in this study their descriptive analysis and multiple linear regression. The analysis result shows increasing access to e-commerce sites during pandemic Covid-19 and increasing spending in online shopping through e-commerce sites during pandemic Covid-19. Analysis result of multiple linear regression shows that variable ease, price, promotion, shopping experience, and product quality significantly affect consumer behavior during the pandemic Covid-19. At the same time, trust and hedonic motivation does not have a significant effect. E-commerce continues to develop features to make it easier for consumers and ensure transaction security. That considerable effect on consumer behavior during the pandemic Covid-19 and product quality variable significantly affect consumer behavior during the pandemic Covid-19. Results of the analysis can be concluded that during pandemic Covid-19, there is increasing access to e-commerce sites and increasing spending in online shopping through e-commerce sites.