Open AccessPENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN GO-FOOD DI BANDAR LAMPUNG
Author(s) -
Intan Ayu Santikha,
Dhiona Ayu Nani
Publication year - 2021
Publication title -
jurnal bisnis dan manajemen
Language(s) - English
Resource type - Journals
eISSN - 2747-0032
pISSN - 1411-9366
DOI - 10.23960/jbm.v17i3.250
Subject(s) - nonprobability sampling , service quality , population , test (biology) , advertising , loyalty , quality (philosophy) , business , service (business) , psychology , marketing , sociology , demography , paleontology , philosophy , epistemology , biology
The purpose of the study was to determine and analyze the influence of service quality and trust on Go-Food consumer loyalty in Bandar Lampung. This research uses quantitative method with purposive sampling technique. The population in this study are consumers who use Go-Food services in Bandar Lampung. The number of samples used amounted to 100 respondents. Sources of data in this study using primary data obtained from the distribution of several statements to respondents online. The analysis technique used in this research is multiple linear regression analysis, partial test, simultaneous test, and the coefficient of determination. with the help of the SPSS version 23 program. The results showed that based on the hypothesis test (t test and f test), all three hypotheses were accepted. This means that Service Quality and Trust partially have a positive and significant effect on consumer loyalty and simultaneously Service Quality and Trust have a positive and significant effect on Go-Food Consumer Loyalty in Bandar Lampung.
Keywords: Service Quality, Trust, Loyalty