Open AccessDIGITALIZATION OF MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA, INDONESIA
Author(s) -
Muhammad Sri Wahyudi Suliswanto,
Mochamad Rofik
Publication year - 2019
Publication title -
muhammadiyah international journal of economics and business
Language(s) - English
Resource type - Journals
ISSN - 2685-7405
DOI - 10.23917/mijeb.v2i1.9380
Subject(s) - java , simple random sample , social media , small and medium sized enterprises , context (archaeology) , product (mathematics) , business , marketing , quality (philosophy) , computer science , world wide web , geography , population , mathematics , sociology , geometry , archaeology , finance , epistemology , programming language , philosophy , demography
This study attempts to provide an overview of the digitalization of MSMEs in East Java. It is a qualitative descriptive study in which the data were collected through surveys with simple random sampling method. Basically, 80 percent of MSMEs have integrated digital literacy, particularly in the context of product marketing, into their strategy, yet only 12 percent have carried out it professionally. In East Java, 70 percent of MSMEs emphasize digital marketing through social media platforms, i.e., Instagram and Facebook, while 30 percent prefer mixed method. This study also reveals that either using a single platform or multi platform, it statistically has insignificant effect on the ratio of online transactions. Nevertheless, there is a significant positive effect between the ratio of online transactions and the management quality of digital marketing.