Open AccessMarketing Ethics At Islamic Banks: Principles And Practices
Author(s) -
M Qoshid Al Hadi,
Eko Nur Cahyo,
Iman Setya Budi
Publication year - 2021
Publication title -
journal of islamic economic laws
Language(s) - English
Resource type - Journals
eISSN - 2655-9617
pISSN - 2655-9609
DOI - 10.23917/jisel.v4i2.14716
Subject(s) - islam , competitor analysis , marketing mix , marketing , promotion (chess) , sharia , business , differentiator , product (mathematics) , marketing ethics , public relations , business ethics , political science , engineering , law , telecommunications , philosophy , geometry , theology , mathematics , bandwidth (computing) , politics
This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P's marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industry.