Using Facebook to build a community in the Conjunto Arqueológico de Carmona (Seville, Spain)

When the Conjunto Arqueológico de Carmona (Seville) wasinaugurated as the first open-air archaeological museum in Spainin 1885, the institution enjoyed a local community of peopleinterested in archaeology, but this community lost strength overtime. One hundred years later, the institution has the goal of beinga participative museum, and rekindling a special relationship withthe local population, to form a new community of users whichcomplements visitors. This article presents the preliminary resultsof a descriptive and exploratory study involving Facebook use tofind out the demographic characteristics of people interested in theConjunto Arqueológico de Carmona, as previous research to forma local community interested in archaeology and cultural heritage.Special attention is paid to the role played by education througharchaeology as a means to improve social empowerment.