Open AccessPengaruh Word of Mouth dan Citra Perusahaan Terhadap Keputusan Penggunaan Jasa Ekspedisi JNE Express di Kabupaten Buleleng
Author(s) -
Ni Ketut Megah Purnama Sari,
Ni Made Dwi Ariani Mayasari
Publication year - 2021
Publication title -
jurnal pendidikan ekonomi undiksha
Language(s) - English
Resource type - Journals
eISSN - 2599-1426
pISSN - 2599-1418
DOI - 10.23887/jjpe.v13i1.32130
Subject(s) - nonprobability sampling , word of mouth , sample (material) , psychology , business administration , advertising , business , medicine , population , environmental health , chemistry , chromatography
This study was aimed to examine the effect of simultaneous and partially word of mouth and corporate image on use decisions of JNE Express Buleleng. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) word of mouth and corporate image has a positive and significant effect simultaneous on use decisions with a contribution influence of 83.7%. (2) Word of mouth has a positive and significant effect partially on use decisions with a contribution influence of 25.6%. (3) Corporate image has a positive and significant effect partially on with a use decisions contribution influence of 28.6%.