Open AccessSosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)
Author(s) -
Linda Suwarni,
Eko Sarwono,
Edy Suryadi,
Selviana Selviana
Publication year - 2020
Publication title -
international journal of community service learning/international journal of community service learning
Language(s) - English
Resource type - Journals
eISSN - 2579-7166
pISSN - 2549-6417
DOI - 10.23887/ijcsl.v4i4.29246
Subject(s) - business , service (business) , government (linguistics) , marketing , ignorance , political science , linguistics , philosophy , law
The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.