Open AccessPengaruh Word Of Mouth Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Gojek Di Kota Denpasar
Author(s) -
I Komang Agus Wira Purnawan,
I Nengah Suarmanayasa
Publication year - 2021
Publication title -
bisma: jurnal manajemen/bisma
Language(s) - English
Resource type - Journals
eISSN - 2714-6782
pISSN - 2476-8782
DOI - 10.23887/bjm.v7i2.32054
Subject(s) - casual , nonprobability sampling , word of mouth , service quality , data collection , service (business) , sample (material) , computer science , mathematics , advertising , statistics , business , marketing , medicine , population , materials science , chemistry , environmental health , chromatography , composite material
This study intended to examine the effect simultaneously and partially between word of mouth and service quality on the usage decicion Gojek services in Denpasar City. This research design of this research used casual quantitative research. The subject of this research is Gojek’s costumer, and object in this research are word of mouth, quality service and usage decision. The sample collection technique uses in this research is non-probabillity sampling and purposive sampling. The number of samples used was 120 respondents. The data collection technique in this research was a questionnaire and analysis technique used was multiple linear regression analysis. The results of this research are: (1) word of mouth and service quality with simultaneously have significant effect on the usage decision Gojek services in Denpasar City. (2) word of mouth has positive and significant effect on the usage decision Gojek services in Denpasar City. (3) Service quality has positive and significant effect on the usage decision Gojek services in Denpasar City.