Open AccessPERAN NORMA SUBYEKTIF DAN MOTIVASI PENGUSAHA PADA KEPUTUSAN PEMBIAYAAN UTANG UKM
Author(s) -
Made Suci
Publication year - 2020
Publication title -
bisma: jurnal manajemen/bisma
Language(s) - English
Resource type - Journals
eISSN - 2714-6782
pISSN - 2476-8782
DOI - 10.23887/bjm.v6i1.24402
Subject(s) - nonprobability sampling , need for achievement , debt , norm (philosophy) , mediation , business administration , psychology , business , data collection , sample (material) , marketing , social psychology , finance , sociology , political science , social science , population , demography , chemistry , chromatography , law
This study aims to examine the effect of subjective norm on debt decisions of SME entrepreneurs both directly and through mediation of the achievement motivation of entrepreneurs. The study was conducted on handicraft SMEs in Bali Province with a total sample of 180 entrepreneurs who were determined by purposive sampling.Data collection by questionnaire then analyzed by SEM-PLS. The results of this study that 1) subjective norm has no effect on the debt decisions of SME entrepreneur’s 2) entrepreneur’s achievement motivation has a positive and significant effect on SME debt decisions, 3)Sujective norm has no effect on entrepreneur achievement motivation 6) achievement motivation no mediates the influence of entrepreneur’s subjective norm to the debt decisions of SME contexts