Open Access“THE ‘REAL COST’ OF CAMPAIGNS: ENDS CAMPAIGN EFFECTIVENESS IN TERMS OF AWARENESS AND CONTENT”
Author(s) -
Brandon Donohoe
Publication year - 2021
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.23860/thesis-donohue-brandon-2020
Subject(s) - elaboration likelihood model , advertising , perception , psychology , appeal , appeal to emotion , content analysis , target audience , social psychology , political science , business , sociology , persuasion , neuroscience , law , social science