Open AccessA MARKETER’S SYMPHONY: ESSAYS ON THE POWER OF MUSICAL STRUCTURE AND ITS INFLUENCE ON CONSUMERS WITH FOUNDATIONS FOR FUTURE RESEARCH IN AUDIO SENSORY MARKETING
Author(s) -
Shawn P. Scott
Publication year - 2021
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.23860/scott-shawn-2021
Subject(s) - context (archaeology) , marketing research , marketing , advertising , expansive , musical , psychology , business , art , visual arts , paleontology , compressive strength , materials science , composite material , biology