Open AccessA lot like the other: Parents’ consumer responses to brand-modified product placements in children’s programming
Author(s) -
Zijian Gong,
Steven Holiday
Publication year - 2021
Publication title -
the journal of media literacy education
Language(s) - English
Resource type - Journals
ISSN - 2167-8715
DOI - 10.23860/jmle-2021-13-1-4
Subject(s) - mediation , psychology , product (mathematics) , advertising , perception , value (mathematics) , product placement , marketing , business , sociology , computer science , mathematics , social science , geometry , neuroscience , machine learning