Open AccessCARROT OR STICK: NUDGING CONSUMERS TOWARDS HEALTHIER CHOICES THROUGH CUSTOMIZED PRICE INCENTIVES
Author(s) -
Xintong Guan
Publication year - 2021
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.23860/guan-xintong-2021
Subject(s) - purchasing , incentive , marketing , business , psychological intervention , work (physics) , healthy food , nudge theory , food choice , grocery store , grocery shopping , advertising , economics , medicine , psychology , food science , microeconomics , pathology , psychiatry , mechanical engineering , social psychology , chemistry , engineering