Open AccessLINGUAL TECHNOLOGIES OF NAMING IN UKRAINЕ
Author(s) -
Larysa Kozlovska,
Светлана Ивановна Терещенко
Publication year - 2019
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/3405
Subject(s) - ukrainian , linguistics , computer science , philosophy
The article contains the analysis of the Ukrainian names of the modern business discourse and the basic lingual technologies for making of an effective commercial name are described. The deviation aspect of the modern commercial naming is stressed, and the prospective lingual methods of naming for a successful marketing strategy are described.