Open AccessMETHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS
Author(s) -
Maksym Maksymyuk
Publication year - 2018
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/2914
Subject(s) - benchmarking , tourism , business , strategic planning , financial analysis , market analysis , situation analysis , scenario analysis , descriptive statistics , value (mathematics) , marketing , industrial organization , accounting , finance , computer science , geography , statistics , mathematics , archaeology , machine learning
Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.