Open AccessDEMAND AT THE MARKETING PLANNING OF THE ENTERPRISE
Author(s) -
Dmitry Martynenko
Publication year - 2018
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/2905
Subject(s) - business , marketing , marketing strategy , marketing management , process (computing) , industrial organization , computer science , operating system
The essence of demand has been clarified and its influence on the process of sales is considered. The features of taking into account demand in planning of marketing activity of the enterprise in the domestic market are determined.