Open AccessMARKETING AUDIT AS THE INSTRUMENT OF MARKETING INCREASE EFFICIENCY WHITHIN THE CONDITIONS OF ECONOMIC INSTABILITY
Author(s) -
Tetyana Derev’yanchenko,
Інна Володимирівна Бенівська
Publication year - 2018
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/2805
Subject(s) - audit , digital marketing , business , marketing , marketing management , marketing strategy , marketing research , marketing effectiveness , return on marketing investment , accounting
In the article it was examined the theoretical aspects of marketing audit as a method of determination and efficiency increase of enterprise marketing activity. The marketing audit intaking gives an opportunity of more optimal modern methods usage of planning, organization, monitoring and increase of marketing efficiency.