STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY | Zendy

Maryna Chaikovska | Zendy; Maksym Chaikovskyi | Zendy

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STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY

Author(s) -

Maryna Chaikovska,

Maksym Chaikovskyi

Publication year - 2018

Publication title -

polonia university scientific journal

Language(s) - English

Resource type - Journals

eISSN - 2543-8204

pISSN - 1895-9911

DOI - 10.23856/2702

Subject(s) - business , personalized marketing , knowledge management , marketing , marketing strategy , computer science , process management , business marketing , business to government

The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy.

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