Open AccessTHE FORMATION MODEL OF ENTERPRISE MARKETING STRATEGY
Author(s) -
Maryna Kyryku
Publication year - 2017
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/2311
Subject(s) - business , marketing strategy , marketing , marketing management , process (computing) , strategic planning , industrial organization , set (abstract data type) , process management , computer science , programming language , operating system
The formation model of marketing strategy, based on the study of the nature and features of the strategic planning process of the enterprise market activity and also on the study of its potential and analysis results of the competitive market was offered. This allows us to formulate a set of policy measures on the improvement of marketing activity at the domestic enterprise.