THE BASIS OF COMPETITIVENESS OF ENTERPRISE PRODUCTS | Zendy

Marina Zavyalova | Zendy

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THE BASIS OF COMPETITIVENESS OF ENTERPRISE PRODUCTS

Author(s) -

Marina Zavyalova

Publication year - 2017

Publication title -

polonia university scientific journal

Language(s) - English

Resource type - Journals

eISSN - 2543-8204

pISSN - 1895-9911

DOI - 10.23856/2310

Subject(s) - competitor analysis , strengths and weaknesses , business , industrial organization , competitive advantage , marketing , epistemology , philosophy

The article deals with a systematic approach to the level of enterprise competitiveness, which is based on the results of comparative monitoring of competitors' products, analysis of the enterprise products and competitors. The author identifies the strengths and weaknesses of the enterprise products. This approach is aimed at achieving a high level of competitive advantage in a particular segment of the consumer market. It has contributed to achieving a high level of efficiency of marketing activity in the conditions of the specific market situation.

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