Open AccessTHE BASIS OF COMPETITIVENESS OF ENTERPRISE PRODUCTS
Author(s) -
М. V. Zavyalova
Publication year - 2017
Publication title -
periodyk naukowy akademii polonijnej
Language(s) - English
Resource type - Journals
eISSN - 2543-8204
pISSN - 1895-9911
DOI - 10.23856/2310
Subject(s) - competitor analysis , strengths and weaknesses , business , industrial organization , competitive advantage , marketing , epistemology , philosophy
The article deals with a systematic approach to the level of enterprise competitiveness, which is based on the results of comparative monitoring of competitors' products, analysis of the enterprise products and competitors. The author identifies the strengths and weaknesses of the enterprise products. This approach is aimed at achieving a high level of competitive advantage in a particular segment of the consumer market. It has contributed to achieving a high level of efficiency of marketing activity in the conditions of the specific market situation.