ACCOUNTING AND ANALYTICAL MANAGEMENT SYSTEM OF COMPETITIVENESS OF THE COMPANY

The needs analysis of the European companies involves the study of theoretical positions and development of formation and management decision-making. Traditional solutions used in practice in conditions of the information economy can not used as a basis for the development of accounting and analytical support of the modern management system. Technological multistructure, that exists on the scale of the world economy, influencing on economic development, creating a new type, by changing the behavior economic subjects, encouraging them to develop a new strategy of competitiveness in the modern world.