Open AccessFactors Affecting Brand Value in Branded Products from Brand City Elements: Example of Gümüşhane Province
Author(s) -
Fahrettin Pala
Publication year - 2017
Publication title -
the journal of international scientific researches
Language(s) - English
Resource type - Journals
ISSN - 2458-8725
DOI - 10.23834/isrjournal.347600
Subject(s) - cronbach's alpha , brand awareness , marketing , value (mathematics) , quality (philosophy) , business , advertising , brand equity , psychology , mathematics , statistics , service (business) , philosophy , epistemology