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Taking the Train to a World of Strangers: Health Care Marketing and Ethics
Author(s) -
Nelson Lawrence J.,
Clark H. Westley,
Goldman Robert L.,
Schore Jean E.
Publication year - 1989
Publication title -
hastings center report
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.515
H-Index - 63
eISSN - 1552-146X
pISSN - 0093-0334
DOI - 10.2307/3562646
Subject(s) - psychology , business , public relations , political science
The marketing of health care services raises the prospect that an ethic of strangers will govern relations between providers and patients. A fiduciary model that emphasizes honesty and public accountability, as well as the patient's good and avoiding unnecessary services, can keep marketing consistent with the ethical tradition of medicine.