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A brand share model for Canadian cigarettes
Author(s) -
Sherif F.,
Thompson Mary E.
Publication year - 1980
Publication title -
canadian journal of statistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.804
H-Index - 51
eISSN - 1708-945X
pISSN - 0319-5724
DOI - 10.2307/3315232
Subject(s) - advertising , business , distribution (mathematics) , marketing , mathematics , mathematical analysis
In an attempt to gain some insight into the way in which advertising affects the distribution of sales with different brands, a brand share model for Canadian filter cigarette brands is presented, using Canadian data for the period 1967‐1975.