Open AccessCompetitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
Author(s) -
J. Scott Armstrong,
Fred Collopy
Publication year - 1996
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3152146
Subject(s) - profitability index , business , orientation (vector space) , marketing , industrial organization , mathematics , finance , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom