Open AccessHow to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior
Author(s) -
Ed Blair,
Seymour Sudman,
Norman M. Bradburn,
Carol Stocking
Publication year - 1977
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3150769
Subject(s) - ask price , psychology , social psychology , environmental health , marketing , economics , business , medicine , economy
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