Open AccessThe Advertising Rate Structure in the Daily Newspaper Industry
Author(s) -
Leo Bogart,
James M. Ferguson
Publication year - 1964
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3150335
Subject(s) - newspaper , advertising , business , marketing
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