Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy | Zendy

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Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy

Author(s) -

Gerald Zaltman,

Edgar A. Pessemier

Publication year - 1966

Publication title -

journal of marketing research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 6.321

H-Index - 171

eISSN - 1547-7193

pISSN - 0022-2437

DOI - 10.2307/3150224

Subject(s) - marketing , business , advertising

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