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A Study of Some Potential Biases in the Operation of a Consumer Panel
Author(s) -
Ehrenberg A. S. C.
Publication year - 1960
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985755
Subject(s) - economics , econometrics , business
Mr Ehrenberg here describes some controlled experiments with consumer panels in which the effects of length of panel membership and of the number of product‐fields covered were studied.