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The Experience of a User of a Consumer Panel
Author(s) -
Wadsworth Robert N.
Publication year - 1952
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985620
Subject(s) - business , computer science , advertising , human–computer interaction
Mr. Wadsworth is a firm believer in the value of consumer panels in market research, although he is aware of the difficulties associated with their use. This article is based on experience of the Attwood Consumer Panel, and deals with questions of accuracy and with the practical application of the results.