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A Technique for Studying the Effects of a Television Broadcast
Author(s) -
Belson William A.
Publication year - 1956
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985420
Subject(s) - computer science
This article describes a technique, the stable correlate method , for measuring the effects of television broadcasts seen under completely normal conditions. Mr Belson suggests that the method may be readily applicable to various sociological studies of effects, e.g. of television, of cinema‐going, of major events, and of publicity campaigns.